Little Jimmy

Little Jimmy is a casual, neighbourhood bar and eatery based in the Auckland suburb of One Tree Hill. A fictional character, Little Jimmy is full of tall stories and odball antics, and the brand identity was created to reflect this eccentric spirit. With a fluid and adaptable approach, the branding is designed to reveal its personality organically during each customers visit. identity, menus, website, stationery, signage.

The People’s Wine

An established brand, The People’s Wine required a refresh to enhance the quality attributes of the offering. Working again with New Zealand’s renowned artist, Martin Poppelwell’s, the result again commands shelf presence and respectfully manages the brand identity without compromising the art of the original labels. packaging, art direction. martin poppelwell

Triumph & Disaster

Triumph & Disaster tasked One Design to produce an educational brochure for the launch of their haircare range. This would embrace a new market for the first time – women. The end result features very carefully curated imagery and a visual design language that truly reflects Triumph & Disaster’s philosophy: “engineered with science / derived from nature”. art direction, brochure.

Black Grape Society

One Design was engaged early on to create a richly layered, premium wine brand based around a secret wine society, dedicated to making the finest Pinot Noir from select regions within New Zealand. brand story, identity, art direction, packaging, brand book, sales material. brand image photography: mara sommer,
styling: katie lockhart


Following continued success with their fine dining restaurant The Grove, Michael and Annette Dearth, along with head chef Ben Bayly opened Baduzzi restaurant on North Wharf, late 2013. They wished to celebrate the Italian lineage from which their love for food and wine has extended, remember their forefathers and create a new experience to accompany their take on Italian cuisine. identity, menus, wallpaper, stationery, signage. interior photography: david straight

Rogue Society

The founders of Rogue Society Gin were intent on producing a sophisticated brand devoid of stuffy gin stereotypes, embracing a new society of gin connoisseurs. We worked closely with their team to ensure all touchpoints were design-led, from the bottle itself through to the Roving Rogue vehicle branding. brand story, identity, art direction, packaging, website, brand book, signage, vehicles.


Mediaworks reaches 3.8 million New Zealanders through its TV, radio and digital platforms. To unite their many brands, and express the creativity, ambition and confidence intertwined in the company’s DNA, One Design developed a new brand that centred around a double helix icon. The solution sends a signal of change differentiating Mediaworks from the local media market. identity, art direction, website, brand book, signage, stationery.


After ten years on air (many award winning), RadioLIVE had matured as a credible and professional news and talk radio station. One Design worked to create a sophisticated and modern look that reflects the posit entertaining tone of voice that is familiar to their listeners. identity, art direction, website, brand book, signage, stationery.

Terra Sancta

One Design was asked to develop a wine label which depicts the vineyard landscape and region, with a strong aesthetic point of difference. The labels themselves are a modern adaptation of an ancient cartouche, forming a base for allegorical portraits of the land, populated with elements from the garden vineyard surrounds and allowing for rich layers of storytelling. brand identity, illustration, packaging, stationery, sales material.


With cacao sourced from a certified cooperative in Peru, this luxury confectionary brand wanted a point of difference for their flagship drinking chocolate. Our solution positioned Bennetto in the contemporary and sophisticated quadrant, with an endearingly quirky illustration of two very prim and proper exotic Preuvian birds. Gold foiling elevated the product into a high-end realm, and subtly maintained some of chocolates more traditional qualities. brand identity, illustration, packaging, advertising, art direction, product photography, pos display


One Design has worked closely with Geoff Ross for many years, from 42 Below and Ecoya to Moa Beer, which was in need of a branding and packaging overhaul. We were tasked with elevating the brand to super premium status and engaged to design and art direct the investment statement which was presented as a 1960's lifestyle magazine for men. branding, packaging, corporate identity, art direction, corporate communications, stationery, sales tools. ipo photography: mara sommer

Ngarimu Blair

Drawing inspiration from Ralph Hotere's 'Black Light' series, One Design created typography which represents Ngarimu Blair's consultancy and engagement with many sectors of society through a single minded linearity. identity, stationery.


Zeffer has been quietly forging a very impressive name for itself. Their, cider, brewed as naturally as possible, has been scooping up awards all around the world. One Design helped Zeffer to realise in their brand what is inherent in their cider- making process, impeccable craftsmanship and a passion for quality. brand identity, packaging, art direction, product photography.


After completing the Matua wordmark and Ta Moko motif for the core brand, we designed the Matua Lands & Legends range which depicts mythological legends of the land through illustrations created in-house. brand identity, wordmark, illustration, packaging, brand book, sales material.

Identities Developed


Project name
Best_ Silver _2016